Shyft Wins Gold At The 2025 New Generation Awards
Shyft, Standard Bank’s award-winning global money app has been awarded Gold for Most Innovative App Developed by a Corporate at the 2025 New Generation Awards ceremony which was hosted last week in Johannesburg.
The ceremony celebrated excellence across corporates, entrepreneurs, and agencies for their outstanding contributions to digital innovation and social media campaigns and the impact made within their different industries.
The app was also awarded Silver for Most Innovative Social & Digital Media Campaign by a Small Agency: Shyft Squadcation.
These award accolades highlight the app as one of South Africa’s leading digital finance platforms for both its cutting-edge technology and creative storytelling.
“Our goal is to simplify cross-border shopping, investing, and transactions, giving clients the confidence to manage their finances globally. We will continue to focus on expanding possibilities – not just features – for our global citizens and their families,” said Dani Morley, Head of Growth for Shyft. “The app is quietly reshaping what it means to live and bank globally enabling consumers the ability to seamlessly transact no matter where they bank,” concluded Morley.
Since its launch, Shyft has evolved from a niche forex and travel app into a comprehensive global money solution offering:
- The cheapest forex rates in South Africa.
- Seamless offshore payments.
- Borderless travel and shopping with virtual and physical multicurrency cards.
- Local and global investment opportunities across major stock exchanges.